The Economic Times

We are not animals: How AP x Swatch Royal Pop launch spiralled into chaos across cities

The highly anticipated Audemars Piguet x Swatch Royal Pop watch launch descended into chaos across multiple cities, including Bengaluru, Mumbai, Delhi, and Dubai. Massive crowds, long queues, and safety concerns led to cancelled store openings and frustrated buyers, with some calling it one of the wildest retail scenes in years.