SENSEX
NIFTY
GOLD
USD/INR

Weather

image 31    C

Company News

The Economic Times

Company / The Economic Times

details

Vijays digital tsunami: How TVKs unconventional campaign powered Tamil Nadu win

Vijay's political campaign in Tamil Nadu mirrored a film launch. It used digital tools and fan clubs to mobilize supporters. Holograms and AI content reached voters, especially young ones and families. This peer-driven approach bypassed traditional political messaging. Viral content and emotional appeals sustained engagement. The strategy created a new election model for the state.

5 May 2026 3:41 pm