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The Economic Times

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Starbucks sees sharp drop in Korean sales after 'Tank Day' marketing backlash

Starbucks Korea sales have dropped significantly. This follows a marketing campaign that caused public anger. The campaign was linked to the Gwangju Uprising. Shinsegae Group chairman Chung Yong-jin has apologized. He stated he takes full responsibility for the incident. The company acknowledges serious flaws in its risk management. Starbucks global headquarters is aware of the situation.

26 May 2026 9:50 am