Return of reading: How books are making a cool comeback among the young and social

Gen Z, often cited as the loneliest generation, is redefining reading by transforming it into a social and aesthetic experience. Online book clubs and public reading events are booming, fostering community and connection. Social media platforms like BookTok and Bookstagram drive book discovery and influence purchasing decisions, prompting publishers to adapt their marketing strategies to engage this digitally savvy audience.