The Economic Times

Personalised festive experiences key to brand loyalty for 72% of Indian shoppers: Survey

A recent survey indicates that 72 percent of Indian holiday shoppers prefer brands that provide personalized experiences. Consumers are increasingly seeking brands that demonstrate understanding of their preferences and offer seamless engagement. The survey found that 68 percent of respondents favor brands with an omnichannel presence for better communication. Additionally, shoppers are concerned about data security, which influences their loyalty just like festive offers.