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The Economic Times

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India Inc eyes a festive boom, but the bottom line holds a twist

Festive shopping is currently gaining momentum with significant sales in both online and offline markets. Companies are experiencing increased demand but are also facing rising costs that impact profitability. Many consumers are driven by discounts and affordable payment options during this festive season. Businesses are adapting pricing strategies to balance consumer affordability with input cost pressures.

20 Oct 2026 12:46 pm