The Economic Times

If you bill it, they will come: FIFA 2026 wins battle for fans' wallets in pricey World Cup

World Cup final caps a tournament where fans paid record prices. Ticket buyers defied expectations and paid sky-high prices for all matches. FIFA's gamble paid off as demand exceeded initial concerns about prices. Dynamic pricing and resale markets further inflated costs for attendees. This event became a World Cup for a select few with high purchasing power.