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The Economic Times

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Househelp@100: The 10-minute boom can't sweep aside a maths problem

Indias instant househelp startups are scaling rapidly by offering affordable, on-demand domestic services, but steep losses and high customer-acquisition costs are raising questions about whether the model can become profitable. Snabbit spent Rs 195 crore in FY26 against Rs 12.2 crore in operating revenue, while Urban Companys InstaHelp is also prioritising scale over near-term profits as the sector competes to build a regular household habit.

17 Oct 2026 2:57 pm