From Bollywood to bodegas, Mamdani's mayoral campaign found visual inspiration in unlikely corners

Zohran Mamdani's mayoral campaign in New York City featured striking blue and orange signs. The design, inspired by Bollywood posters and local businesses, made him stand out. This visual strategy proved effective, even prompting rival Andrew Cuomo to adopt similar colors. Mamdani's branding resonated with voters, creating a memorable and community-driven political image.