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Updated: 10:29 am Jul 14, 2026

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ET Graphics | Indias sports interest breaks new ground

Wimbledon's India livestream drew 2.7 million viewers, showing tennis's growing appeal. Football's FIFA World Cup interest doubled that of the T20 World Cup. Wimbledon viewership is strongest in Karnataka and Goa regions. Football's popularity is surging in India's north-east states. Tennis continues to grow slowly, trailing cricket and football significantly.

14 Jul 2026 12:37 am

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