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The Economic Times

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Doritos at $7 a bag ended up costing PepsiCo billions

In an unexpected twist, Frito-Lay, a subsidiary of PepsiCo, is slashing prices by as much as 15% on beloved snacks like Doritos and Cheetos. This strategic decision comes after a challenging period marked by shrinking sales and displacement by more affordable competitors.

7 Apr 2026 4:30 pm