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The Economic Times

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BCCI Hikes reserve price for its title rights by over 15%

The BCCI has significantly raised its reserve prices for title and associate sponsorship rights. New bids are now invited for these valuable commercial properties. The title sponsorship cycle runs until March 2028, covering many international matches. This move aligns with other BCCI commercial deals due for renewal. The board seeks to maximize revenue from its key sporting assets.

23 Jul 2026 12:33 am