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The Economic Times

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As South Korean Buddhism woos Gen Z, how hip is too hip?

In fast-secularising South Korea, Buddhism is regaining popularity thanks to a hip trend wooing Gen Z with festivals, fashion, robots and DJs, even as some fear for the fundamentals of the faith. If Buddhism is consumed merely as a 'good image', its newfound hipness may prove to be little more than a passing trend, said an editorial in the Hyunbulnews newspaper, a Buddhist outlet.

7 Jul 2026 11:40 am