The Economic Times

Ads You Cant Skip: What is virtual product placement and how its changing the way you consume ads in videos

Advertising is evolving with Virtual Product Placement (VPP), using AI to digitally insert brands into videos post-production. This technology integrates ads seamlessly into content, from kitchen counters to stadium walls, aiming to reduce viewer disruption. Streaming platforms are embracing VPP as a way to monetize premium content without annoying audiences through traditional ad breaks.