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Chennai News

The Times of India

Chennai / The Times of India

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DMK's Secret Weapon: Nano-Influencers Pushing Politics Under the Radar

Political parties in Tamil Nadu are increasingly leveraging nano and micro-influencers to reach younger voters, bypassing traditional paid advertising. These creators weave political messages into entertainment content, making them appear more authentic and engaging. This strategy aims for organic reach and familiarity, a shift from overt campaign tactics.

2 Mar 2026 11:34 pm