Art of the crest
The Messi mess definitely did not take us by total surprise. For we, the citizens of this country, have witnessed far worse. We are a nation of hotheads. We can riot and wreak havoc at the drop of a hat and when we do, we become such a formidable force of destruction that no superhero plot can compare. Our busy streets can become World War model battlegrounds and hitherto harmless stones and sticks cluttering our roadsides can turn into lethal missiles. How else can one vent out pent up frustrations from a lifetime of trying to adjust to the glaring faults in our system? Now, combine that anger with a sport that consumes the world and the Messi visit fiasco can be easily understood. The football fever grips India every once in a while, despite being a cricket obsessed country. In the states of Kerala, Goa, and West Bengal however, the sport is a way of life. Entire villages are painted in team colours and the arrival of the FIFA World Cup is enough to convert friendly fans into die-hard fanatics. Every local walks around adorning the colours of his Club. These Clubs logos and designs certainly have a history and an artist who created that history. Guillermo Laborde, an Uruguayan painter, sculptor and designer was one of the founders of the Planismo Movement, a distinctive art style characterised by bold colours and flattened forms. It was this style that was used in his iconic poster design for the inaugural FIFA World Cup in 1930. Featuring a lone goalkeeper, layered typography, and an emphasis on the drama of the sport, the poster is proof of the artists extraordinary skill and eternally remains not just an immensely prized memorabilia, but also a high standard for aesthetics in sports. Fred Gehrke was an American football player, who had majored in art in college. In 1948, he came up with an idea to paint his teams (the Los Angeles Rams) plain helmet with yellow ram horns on a blue background. His coach approved the design after seeing a sample and offered Gehrke money to paint the rest of the 75 helmets. The painstaking effort paid off and he received a standing ovation from the stunned spectators when the helmets made their debut. His innovation was a revolution in sports identity design. The work of Italian artist, Piero Gratton, is considered a masterpiece in football logo design which ultimately steered team identities away from traditional heraldic crests. He redesigned the crest of Italian Football club AS Roma, thus changing the course of the clubs identity forever. His iconic Lupetto logo, a wolfs head in black with a red eye and a yellow-red border was minimalism at its best. Decades after it was created, the Lupetto still inspires with its cult-like aura. So, while we go about worshipping our players and the sport, take a moment to also notice the art that quietly lends itself to crafting these personas.
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