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The Times of India News

Celebrities / The Times of India

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Streaming platforms reduce aquisition costs of South films

Southern film industries are experiencing a significant downturn as streaming platforms slash acquisition costs by up to 60%. Previously inflated deals for mid-budget films are now halved, with even A-lister projects seeing reduced payouts. This correction follows box office failures and declining subscriber interest, forcing streamers to re-evaluate their content strategy and diversify beyond films.

9 Dec 2025 3:36 pm