Ani exposes paid social media and reel culture
Anirudh Ravichander unveils his independent single Aravindh, exploring pop and hip-hop beyond film music. The track honors his late best friend, Aravindh, and critiques paid social media trends. Anirudh aims for Aravindh to be a lasting hit, reuniting with lyricist Super Subu. This release marks a new creative chapter for the acclaimed composer.