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How Bout India built a travel company without selling packages

By refusing the cookiecutter tour, Himanshu Maru and his cofounders turned personalization into a moat, earning 970+ glowing reviews and a loyal global clientele. Himanshu Maru started Bout India in 2013 with a simple bet: that international travellers to India wanted something built around t

10 Nov 2026 2:41 pm