India retail shift: Tier IIIII cities powering new phase of real estate growth

India's retail boom is shifting beyond metros, with Tier II and III cities now leading organized retail expansion. Rising incomes and evolving consumer tastes for lifestyle experiences are fueling this growth. Cities like Raipur, Vizag, and Bhubaneswar are becoming key hubs, attracting brands and investors eager to tap into new, aspirational audiences.