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The Hindu Businessline

Business / The Hindu Businessline

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No-cost EMI: A loan that is portrayed as free

A 60,000 phone, 6 easy instalments of 10,000, no interest. It feels as if the shopkeeper has done you a favour. He has not. Nobody lends money for free and nobody sells at a loss. Someone pays.

1 Nov 2026 9:59 am