SENSEX
NIFTY
GOLD
USD/INR

Weather

image 22    C

Business News

Livemint

Business / Livemint

details

Whats driving Indian brands away from celebrity-led advertising

From jewellery to beauty and FMCG, companies are tailoring endorsements and messaging to reflect shifting consumption patterns and economic realities.

22 Mar 2026 1:18 pm