SENSEX
NIFTY
GOLD
USD/INR

Weather

image 27    C

Business News

Livemint

Business / Livemint

details

Titans beYon bet: Selling sparkle as lab-grown diamond prices fall

As prices of lab-grown diamonds fall, Titan is betting on colour, design and experimentation to build a brand that stands apart from affordability alone. But in a crowded market, beYon has yet to prove that its proposition can sustain demand.

13 Oct 2026 6:01 am