SENSEX
NIFTY
GOLD
USD/INR

Weather

image 12    C

Business News

Livemint

Business / Livemint

details

Quick commerce eats into Amazon, Flipkart ad spends as brands chase conversions

Brands spanning food, wellness, and personal care say they are now allocating up to half of their digital ad spends to quick-commerce apps such as Blinkit, Swiggy Instamart, and Zepto, as sales velocity and return on ad spends improve sharply.

26 Jan 2026 6:01 am