SENSEX
NIFTY
GOLD
USD/INR

Weather

image 33    C

Business News

Livemint

Business / Livemint

details

OTT platforms turn free hits into paywalled shows to boost subscribers

Subscription-based streaming platforms are acquiring popular free content to attract new subscribers. Shows like Lock Upp and Dhindora are moving to paid services, benefiting producers with higher budgets and marketing. 

5 Mar 2026 11:33 am