The Economic Times

Success lesson from Jeff Bezos: He asked one question to himself before quitting daily job to build Amazon. What his 'regret minimisation framework' means?

Jeff Bezos used his 'regret minimisation framework' to decide whether to leave his secure Wall Street job and start Amazon. By imagining himself at 80, he realised he might regret never taking the risk more than failing at the business. Here's how one question shaped his biggest career decision and what aspiring entrepreneurs can learn from it.