The Economic Times

So, it's trendy-ing, grey is the new black: Indian women challenge beauty norms through silver transitions

Women in India are increasingly embracing grey hair, challenging traditional beauty standards associated with aging. This movement showcases many women documenting their transition to natural colors, which defies societal norms. While the beauty industry has historically pressured women to cover their grey, attitudes are slowly changing among younger actresses. Notable figures like Revathi and Neha Dhupia represent this evolving perspective on beauty and age.