The Economic Times

Luxe redux, it's a pleasure: Luxury retail in India is moving away from 'dictatorial' exclusivity to 'collaborative' empathy

India's luxury market is projected to surpass $12 billion by 2028, reflecting a significant shift in consumer behavior. Millennials and Gen Z account for nearly half of the active luxury consumer base, estimated at 20 million. While traditional markers of luxury are fading, there is a growing emphasis on personal connections and tailored experiences. The contemporary luxury consumer engages with brands primarily through social media and digital platforms.