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The Economic Times

Business / The Economic Times

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India's urban shoppers spend 13% more on FMCG but shop less often

India's urban shoppers are increasing grocery spending while making less frequent trips, reflecting higher prices' impact. Online sales are rising sharply, driven by new households entering the market and increased shopping occasions. In contrast, traditional kirana stores still hold a significant market share despite a slight decline. Personal care products are the fastest-growing category with notable value sales increases.

2 Nov 2026 9:22 pm