The Economic Times

How Amitabh Bachchans one tweet helped Anirudh Ravichander deliver his first big hit at 19. What is the song?

Anirudh Ravichander was just 19 when Why This Kolaveri Di became a global sensation. The song from Dhanush and Shruti Haasans film 3 was originally planned for a CD release but landed on YouTube after a rough version leaked. Anirudh recalled that Amitabh Bachchans tweet helped propel it further, with views rising from 3 lakh to 3 million the following day.