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The Economic Times

Business / The Economic Times

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Have Money, Will Buy! Festive online sales off to fine 'premium' start

During the festive season, demand for premium goods has seen significant growth on e-commerce platforms. Sales have increased by 40% compared to last year, driven by consumers upgrading their purchases. Quick-commerce platforms have also experienced higher transaction values, particularly in urban areas. While mass-market demand has softened due to rising prices, premium products continue to perform well.

12 Oct 2026 1:16 am