The Economic Times

FMCG firms grapple with input cost inflation in Q2, brace for margin pressure in H2

FMCG companies are experiencing increased margin pressure as input costs continue to rise. Rising inflation is affecting profitability, forcing firms to consider price hikes after the festive season. Companies are currently absorbing some costs to maintain consumer demand in urban and rural markets. The expectations for the second half of FY27 remain cautious amidst fluctuating commodity prices. Consumer purchasing behavior may shift if food prices increase or rural incomes decline.