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EU threatens significant fines for unfair online trade practices

The European Commission is proposing a new Digital Fairness Act aimed at enhancing consumer rights. This legislation will impose fines on companies engaging in unfair practices such as deceptive advertising targeted at children. It seeks to ban dark patterns and other misleading digital strategies that cost consumers significantly. Companies will need to comply with these new rules to avoid substantial penalties.

11 Nov 2026 4:57 pm