The Economic Times

Unleash anime spirits: India must tap the fast-growing global animation market as part of its orange economy push

Anime's global appeal is skyrocketing, with international markets now driving over half of its revenue. This boom is fueled by streaming platforms and lucrative brand collaborations, transforming anime into a global IP powerhouse. While blockbuster movies and expanding international production signal immense growth, the industry grapples with underpaid workers and talent shortages, prompting exploration of AI solutions to ease production burdens.