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The Economic Times

Opinion / The Economic Times

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Orange economy rises: Creativity fuels India's growth story

Emerging as a vital part of India's economic framework, the 'orange economy' harnesses creativity to generate both intellectual property and employment opportunities. This dynamic sector fuels growth across tourism, hospitality, and retail markets, with cultural celebrations such as Durga Puja showcasing its robust economic influence.

10 Apr 2026 11:18 pm