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Opinion News

The Economic Times

Opinion / The Economic Times

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Lusting for lasting in instant age: Why consumers are choosing forever over fast

Today's consumers are embracing a more sustainable mindset, steering clear of throwaway items in favor of possessions that stand the test of time. They are prioritizing quality and longevity over low-cost, frequent transactions. This trend shines brightly in the world of jewellery, where many are choosing to invest in a smaller number of exquisite pieces.

23 Apr 2026 11:32 pm