Indias consumption story finds a new rhythm: the weekend economy is replacing the festive surge

Younger Indians, especially those aged 18-25 years, are leading this shift toward experience-based spending. They spend on dining, travel and entertainment as expressions of identity rather than indulgence. Women, too, are central to this change. With growing financial independence and digital fluency, their influence extends across categories. Multi-earner families are turning weekends into collective consumption moments, blending recreation with lifestyle choice.