The Economic Times

How apparent temperature' becoming the latest hot thing and where our feels like feelings take us

The article laments the modern trend of 'feels like' over actual measurements, using temperature as a prime example. It traces the origin of 'heat index' to biometeorologist Robert G Steadman and weatherman George Winterling. This divergence between stated facts and perceived reality, the author argues, permeates various aspects of life, from economic standing to personal relationships, creating a layer of confusion and faux sophistication.