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The Economic Times

Opinion / The Economic Times

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Hermes, try a scarf around just China

Hermes is facing a decline in revenue growth driven by decreasing demand in its Chinese market. The brand recognizes the importance of maintaining its unique selling proposition in luxury offerings. Given the rise of high-end local brands, Hermes plans to introduce a 'China-only' line for affluent consumers. This strategy aims to appeal to China's wealthy individuals while promoting European luxury.

25 Oct 2026 11:57 pm