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The Economic Times

Opinion / The Economic Times

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From Marlboro men to hands-on dads

Advertising has evolved significantly, moving from male-centric portrayals to more gender-neutral narratives. Recent campaigns celebrate women's achievements and depict shared domestic responsibilities, reflecting a cultural shift. While progress is evident, the journey towards true equality continues, with advertising mirroring societal changes and challenging patriarchal norms.

10 Jan 2026 11:14 pm