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The Economic Times

Opinion / The Economic Times

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Commercial breaks with common sense

In the realm of media and entertainment, advertising serves as a vital economic engine. Yet, the user experience often deteriorates due to poorly timed ad placements during streaming. Viewers face abrupt interruptions that disrupt their engagement with stories. By strategically positioning ads at narrative junctures, both audience satisfaction and advertiser goodwill could significantly improve.

2 Nov 2026 11:26 pm