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The Economic Times

Opinion / The Economic Times

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Cleats, Couture and Bromance: Footballs new ball game

The World Cup's framing reveals a bromance between Jude Bellingham and Erling Haaland. Their friendship, forged at Borussia Dortmund, is now a celebrated narrative. Haaland's luxury handbag collection challenges traditional machismo in sports. This shift shows football embracing extravagant style and couture. The tournament's true fascination lies in how the world discusses the game.

18 Jul 2026 11:01 pm