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Opinion News

The Economic Times

Opinion / The Economic Times

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Be proud & don't flatter yourself, days of the nightie are upon us

The humble Indian nightie, a symbol of practical modesty and comfort, is emerging as a powerful, yet overlooked, industry. Beyond its domestic role, this garment represents a vast, decentralized supply chain with immense potential for growth and formal recognition.

20 Jun 2026 10:16 pm