The Economic Times

$47 frappuccino nobody asked for (but everyone needs): How Starbucks can cure its midlife crisis with a pinch of saffron, and some very old retail psychology

Starbucks faces challenges and needs a new strategy. The article suggests introducing very expensive items to make regular coffees appear cheaper. It also proposes selling small, premium spice blends as add-ons. These additions offer high profits and enhance the customer experience. This approach is compared to luxury hotels and ice cream shops.