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The Economic Times

Americas / The Economic Times

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Celebrity-endorsed TV ad volumes fall 17% as sports stars gain ground

Celebrity-endorsed television ad volumes saw a 17% decline from last year in January to September. Shah Rukh Khan and Mahendra Singh Dhoni stood out as the most visible celebrity endorsers. Film actors accounted for 65% of endorsed ads, while sports personalities increased their share from 19% to 28%. Food and beverages led in advertising volume, with toilet and floor cleaners attracting the most attention.

21 Oct 2026 9:44 pm