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How Indias Rs 5 lakh crore alcohol industry works - 8X bigger than Bollywood and jewellery

This episode of Prime Venture Partners Podcast features Ankur Sachdeva, Co-founder & CEO of Uppal Brewers & Distillers who brought Glenfiddich and The Balvenie to India. This conversation looks into how the alcobev industry works and what it takes to launch an alcobev brand in India.