The Times of India

Soap opera over soap: Why Karnataka politics is in a lather over iconic Mysuru brand

At the heart of the row is Karnataka Soaps and Detergents Limited (KSDL), the government-owned company that manufactures Mysuru Sandal Soap. Founded during the reign of Nalwadi Krishnaraja Wadiyar, the brand is not merely a commercial product. For many Kannadigas, it is an aromatic symbol of heritage. Bharatiya Janata Party (BJP) MP K Sudhakar accused the Congress-led Karnataka government of displaying what he called an anti-Kannada mindset.