The Times of India

Apple's iPhones go Pro, their prices go Pro Max; but why most buyers may still pay

The steep rise in Apple's iPhone prices in India poses a challenge for many consumers, with new models like the iPhone 18 Pro and Duo fetching premium prices. Older iPhones are also experiencing a price hike, diminishing affordability. Nevertheless, these devices maintain a strong aspirational allure and resale value, leading to a stark divide in the market, favored by affluent buyers who continue to show keen interest.