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The Hindu Businessline

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India lifestyle pick-up market eyes 10,000 units as Mahindra joins Toyota, Isuzu

Mahindra will join Toyota Hilux and Isuzu V-Cross in a 4,000-4,500-unit niche, with lower expected pricing and SUV-like features potentially opening the category to premium-SUV buyers

13 Aug 2026 11:30 am