The Economic Times

Who is Diya Joukani and what is she doing thats making her the internets 'cool girl from India'?

Diya Joukani, a fashion designer from India, has sparked a global trend on Instagram. Her Reels feature styled outfits set against busy Indian streets, often combined with unexpected actions. The format, which highlights her own designs, has since been recreated by creators in cities around the world.